Last updated: 23 August 2026
This Privacy Policy explains how Unipure Pte Ltd, operating under the Keaelle brand ("Keaelle", "we", "us" or "our"), handles personal data in connection with the Keaelle website and direct communications with us.
The Keaelle website is a brand and product-information website. It does not provide a Keaelle payment checkout, customer account or order-processing service. Purchases take place through approved external marketplaces, whose own privacy notices apply when you visit or transact on their platforms.
1. PERSONAL DATA WE MAY COLLECT
Depending on how you use this website or communicate with us, we may collect:
- Information you provide directly, such as your name, email address and the contents of an enquiry sent to us.
- Technical and usage information, such as your IP address, browser and device type, requested pages, access times, referring page and security or diagnostic records generated when the website is delivered.
- Information from service providers that help us host, maintain, secure or troubleshoot the website.
We do not collect payment-card details through this website. If you buy through an external marketplace, that marketplace collects and processes the checkout and payment information under its own privacy notice.
2. HOW WE USE PERSONAL DATA
We may use personal data to:
- operate, maintain, secure and improve the website;
- respond to enquiries and provide customer support;
- detect, investigate and prevent misuse, security incidents or fraud;
- keep appropriate business and compliance records; and
- comply with applicable laws, lawful requests and legal processes.
Where consent is required, you may withdraw it by contacting us. Withdrawal does not affect processing already carried out lawfully and may affect our ability to respond to a request or provide a service.
3. COOKIES AND SIMILAR TECHNOLOGIES
The website may use cookies or similar technologies that are necessary for operation, security and basic functionality. The Website does not currently include advertising pixels, behavioural advertising or a newsletter sign-up service. If those features are introduced, we will review and update this Privacy Policy and provide any notices or choices required by applicable law before they are enabled.
4. HOW WE DISCLOSE PERSONAL DATA
We may disclose personal data only where reasonably necessary:
- to hosting, technology, security and support providers acting for us;
- to professional advisers such as lawyers, auditors or insurers;
- to regulators, law-enforcement bodies, courts or other parties where required or permitted by law; or
- in connection with a proposed or completed business reorganisation, merger, sale or transfer, subject to appropriate safeguards.
We do not sell personal data.
5. EXTERNAL MARKETPLACES AND THIRD-PARTY LINKS
Links marked for shopping may take you to an approved external marketplace. That marketplace controls its own website, checkout, payment, account, delivery and transaction systems. Please read the marketplace's terms and privacy notice before providing personal data or making a purchase.
Other third-party websites linked from this website are also governed by their own privacy practices. We are not responsible for the privacy or security practices of websites that we do not control.
6. RETENTION
We retain personal data only for as long as it is reasonably needed for the purpose for which it was collected, for a legitimate business or legal purpose, or as required by applicable law. When personal data is no longer required, we will cease retaining it or remove the means by which it can be associated with an individual, where appropriate.
7. SECURITY
We use reasonable administrative, technical and organisational measures to protect personal data in our possession or control. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
8. WHERE INFORMATION MAY BE PROCESSED
Some service providers may process personal data outside Singapore. Where personal data is transferred outside Singapore, we will take steps required by applicable law to ensure that it continues to receive a standard of protection comparable to that under Singapore's Personal Data Protection Act 2012, unless an exception applies.
9. YOUR CHOICES AND RIGHTS
Subject to applicable law and any permitted exceptions, you may ask to access personal data that we hold about you, ask us to correct an error or omission, or withdraw consent for a use based on consent. You may also contact us with a question or complaint about our handling of personal data.
We may need to verify your identity and request before responding.
10. YOUNG VISITORS
This website is not directed to children, and we do not knowingly collect personal data from children through the Keaelle website. If you believe a child has provided personal data to us, please contact us.
11. CHANGES TO THIS POLICY
We may update this Privacy Policy to reflect changes to the website, our practices or applicable requirements. The revised version will be posted on this page with an updated date.
12. CONTACT US
For privacy questions, requests or complaints, email hello@keaelle.com or write to: Unipure Pte Ltd, 1 Fullerton Road #02-01, One Fullerton, Singapore 049213.